Perspective
The more I work with businesses just starting out or even businesses that have been around for a while the more I’m amazed by the ingenuity and hard work that owners put into their businesses. I’ve gone over this before but small business owners have to be knowledgeable about an incredible number of things. Marketing, [...]
Recently I've been writing quite a few design proposals for clients. They cover the costs involved with their particular project, the time involved and what kind of work is included with the branding or web design project. It's occurred to me though that perhaps it would be better to talk a little less about what [...]
It's been an interesting few weeks. I've had the good fortune of meeting many business owners lately. I'm active in the Lincoln Chamber of Commerce, LIBA and early this week I had the good fortune of going to the first annual Stack Unconference in Omaha where I got to converse with other designers in my [...]
Most people who know me, know that I grew up in a small town called Winside in Northeast Nebraska. This is a town of about 400 people. It has an Elementary School, High School, general store and a couple bars. Your typical small town Nebraska fare. It's got a lot going for it, my Grandma's [...]
I recently had an old friend contact me about setting up a blog. He's a smart guy and just received his MFA in Visual Studies from the art school we went to together. He wanted to know about the best ways to go about setting up a blog and potentially selling some pieces of artwork. [...]
Branding is more than just designs, it’s how you interact with your clients and how much effort you put into your services. From the logo on your business cards to the posts on your blog or Facebook page, it’s the image that you project to your clients. Why is that image important? It’s the first interaction a potential client has with your company. It’s about creating credibility and maintaining trust with your current and prospective clients.
I've been considering this topic for a while because it's something that has come up with clients and friends from time to time. I recently read "Crush It" by Gary Vaynerchuk, it's a quick read about the importance of branding yourself as a business and person using social media like Facebook and Twitter. I was [...]
You may have heard the terms SEO and SEM thrown around a bit while looking to promote your business online. They refer to Search Engine Optimization and Search Engine Marketing. This is the practice of leveraging search engines like Google, Bing and Ask.com to advertise your company. It's a big subject and important for small [...]
Everyone deserves to have the best web and logo design possible. Whether you are a small business in Nebraska, Iowa or Minnesota or a larger corporation; PowerBand Graphics can provide you with cutting edge graphics solutions at small town cost. Consumers have seemingly endless information at their fingertips these days but are your customers finding [...]
When you make your mark, you want it to be memorable. That's where your identity comes in. Your logo, company name, colors and even your choice in font represents you. This ads a whole new set of questions you need to ask yourself. How do you want to be perceived?