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Perspective

New Year, New Look, New Projects,

It’s been a while since I’ve written out a blog post and if you’ve heard me speak to my clients you know, there’s one thing I stress about blogs: “Don’t have a blog unless you can keep it up!”. Well I’m guilty but it’s 2016 and I’ve got new work to share with this updated website you’re reading it on. If you haven’t already, take a look around as things have been shifted slightly. My goal with the total design was to put the work and clients up fronts they are really what make the business what it is. […]

By |January 17th, 2016|Perspective|0 Comments

Do Designers Make the Best CEOs?

Once again, I attended a new session of the Designer’s Debate Club, the motion debated on this time was the question  “Do Designers Make the Best CEO’s”, it was a memorable event and touches on a topic that I feel has become more and more important with business these days. More and more CEO’s come from varying backgrounds and training. As design in a business becomes more important, it’s interesting to think about how the creative thinking of a designer can benefit a business. Debbie Milman (who in addition to being president of Sterling Brands hosts one of my favorite podcasts Design Matters) moderated the debate.  Designer’s Debate club set up an excellent twitter tool, establishing the audience’s leanings before and after the discussions. This helped establish the effectiveness of each sides argument.   […]

By |November 14th, 2013|AIGA, Perspective|0 Comments

Lessons from design entrepreneurs.

Last week I attended another New York AIGA event called Kern and Burn: A Conversation with Design Entrepreneurs. As someone who's started a business, and worked with many other people who have started businesses from scratch themselves, I find this topic incredibly interesting. This event was a part of the @Parsons Lecture Series and was [...]

By |May 29th, 2013|AIGA, Perspective|0 Comments

Is a formal education needed to be a designer?

I recently got the chance to attend a Designers Debate club put on by AIGANY at the Parsons New School for Design. For those who don't know AIGA is the professional association for designers. They put on events for practicing designers, in addition to educating the public and students. This particular event was a part of [...]

By |April 3rd, 2013|AIGA, Perspective|0 Comments

So you might have been wondering…

Hey everyone! You regular visitors might have been wondering where exactly I've been lately. It's been a while since I've made an update. I know, I know! I'm ignoring the same advice that I give my clients about blogging, it doesn't do you any good if you don't keep it up! While I have plenty [...]

By |September 13th, 2012|Perspective|0 Comments

Branding and Small Business, Part 4

Web Presence In Branding (for previous installments on branding for small business check them out here: Part 1, Part 2, Part 3) HOW DO YOU WANT TO BE FOUND? Generations of businesses had to build their brands on television and movie screens, radio, magazines and newspapers. Newer generations will do the same online but at a much [...]

By |March 9th, 2012|Perspective, small business education|0 Comments

Branding and Small Business, Part 3.

The Benefits of Working with a Creative Professional. A good graphic designer is one of the first people you should talk to when you want to start professionally branding yourself. Like I said in my other posts, it’s not all about the logo and identity but those things should reflect your brand message uniquely. The logo, message and identity form the foundation from which all of your branding is visually built on. Being able to go back to that foundation will save time in the future when you build further. Strategically guided design positions an organization to set off a very desirable change reaction: Positive impressions created higher perceived value which in turn boosts sales. […]

By |December 5th, 2011|Perspective, small business education|0 Comments

Branding and Small Business, Part 2.

This is Part Two in a series of blog posts aimed at helping small businesses create unique marketing strategies for themselves. You can view Part One Here. Do Your Customers Know the Real You? Think of this before you even think of marketing. Branding should be a a part of your business plan right beside your insurance and accounting strategies. Just getting a logo when you are starting up is nothing more than table stakes. These days you have to think more than that. Crafting an identity is an investment that saves resources in the long term. Not having a well thought out identity is like wearing sweatpants on a date and hoping they will look past them and see the “real you”. As much as we don’t like to admit it, image and first impressions matter. Whether you are selling cell phones or financial advice, The one thing that can differentiate your business from everyone else is you! The individual is the one competitive advantage that no one can duplicate. Don’t be afraid to be the face of your company, make yourself available and approachable. Then people can get to know the real you. […]

By |September 19th, 2011|Perspective|1 Comment

Branding and Small Business, Part 1.

A couple months ago, I gave a presentation in Norfolk Nebraska to some small business owners about branding, advertising and marketing. It’s something I’ve spoken about before but I’ve never wrote a blog post on it. Most people who know me, know that I grew up in Winside which isn’t too far from Norfolk. I get back there about every month or so and I’m proud of growing up there. I know first hand some of the troubles and challenges that small businesses face when it comes to trying to stand out and market their services. Advertising is expensive, creating a web presence can be confusing and there are so many “experts” on social media saying different things that it’s not surprising many small business owners are wary of spending money on design. Over the next couple months I’m going to do a series on the topics I cover for my seminars. It will hopefully give you a sense of how good design and branding can help your business to stop marketing and start branding. […]

By |June 13th, 2011|Perspective, small business education|3 Comments

Give yourself a hand…

The more I work with businesses just starting out or even businesses that have been around for a while the more I’m amazed by the ingenuity and hard work that owners put into their businesses. I’ve gone over this before but small business owners have to be knowledgeable about an incredible number of things. Marketing, accounting, insurance… it’s really amazing that they find the time to do the work that makes them money! I want to talk today about the business owners who take design into their own hands. […]

By |January 5th, 2011|Perspective|1 Comment