Perspective

New Year, New Look, New Projects,

It’s been a while since I’ve written out a blog post and if you’ve heard me speak to my clients you know, there’s one thing I stress about blogs: “Don’t have a blog unless you can keep it up!”. Well I’m guilty but it’s 2016 and I’ve got new work to share with this updated website [...]

By | 2017-11-26T18:45:08+00:00 January 17th, 2016|Perspective|0 Comments

Do Designers Make the Best CEOs?

Once again, I attended a new session of the Designer’s Debate Club, the motion debated on this time was the question  “Do Designers Make the Best CEO’s”, it was a memorable event and touches on a topic that I feel has become more and more important with business these days. More and more CEO’s come [...]

By | 2017-11-26T18:45:08+00:00 November 14th, 2013|AIGA, Perspective|0 Comments

Lessons from design entrepreneurs.

Last week I attended another New York AIGA event called Kern and Burn: A Conversation with Design Entrepreneurs. As someone who's started a business, and worked with many other people who have started businesses from scratch themselves, I find this topic incredibly interesting. This event was a part of the @Parsons Lecture Series and was [...]

By | 2017-11-26T18:45:09+00:00 May 29th, 2013|AIGA, Perspective|0 Comments

Is a formal education needed to be a designer?

I recently got the chance to attend a Designers Debate club put on by AIGANY at the Parsons New School for Design. For those who don't know AIGA is the professional association for designers. They put on events for practicing designers, in addition to educating the public and students. This particular event was a part of [...]

By | 2017-11-26T18:45:09+00:00 April 3rd, 2013|AIGA, Perspective|0 Comments

So you might have been wondering…

Hey everyone! You regular visitors might have been wondering where exactly I've been lately. It's been a while since I've made an update. I know, I know! I'm ignoring the same advice that I give my clients about blogging, it doesn't do you any good if you don't keep it up! While I have plenty [...]

By | 2017-11-26T18:45:09+00:00 September 13th, 2012|Perspective|0 Comments

Branding and Small Business, Part 4

Web Presence In Branding (for previous installments on branding for small business check them out here: Part 1, Part 2, Part 3) HOW DO YOU WANT TO BE FOUND? Generations of businesses had to build their brands on television and movie screens, radio, magazines and newspapers. Newer generations will do the same online but at a much [...]

By | 2017-11-26T18:45:09+00:00 March 9th, 2012|Perspective, small business education|0 Comments

Branding and Small Business, Part 3.

The Benefits of Working with a Creative Professional. A good graphic designer is one of the first people you should talk to when you want to start professionally branding yourself. Like I said in my other posts, it’s not all about the logo and identity but those things should reflect your brand message uniquely. The [...]

By | 2017-11-26T18:45:09+00:00 December 5th, 2011|Perspective, small business education|0 Comments

Branding and Small Business, Part 2.

This is Part Two in a series of blog posts aimed at helping small businesses create unique marketing strategies for themselves. You can view Part One Here. Do Your Customers Know the Real You? Think of this before you even think of marketing. Branding should be a a part of your business plan right beside [...]

By | 2017-11-26T18:45:09+00:00 September 19th, 2011|Perspective|1 Comment

Give yourself a hand…

The more I work with businesses just starting out or even businesses that have been around for a while the more I’m amazed by the ingenuity and hard work that owners put into their businesses. I’ve gone over this before but small business owners have to be knowledgeable about an incredible number of things. Marketing, [...]

By | 2017-11-26T18:45:10+00:00 January 5th, 2011|Perspective|1 Comment