Perspective
If your 2017 was anything like mine it was hectic, rewarding and full of new challenges. My wife and I moved from Lincoln Nebraska to Kansas City for new work opportunities. Kansas City is an excellent place for my business, still close enough to help my Nebraska clients when they need it and full [...]
It’s been a while since I’ve written out a blog post and if you’ve heard me speak to my clients you know, there’s one thing I stress about blogs: “Don’t have a blog unless you can keep it up!”. Well I’m guilty but it’s 2016 and I’ve got new work to share with this updated website [...]
Once again, I attended a new session of the Designer’s Debate Club, the motion debated on this time was the question “Do Designers Make the Best CEO’s”, it was a memorable event and touches on a topic that I feel has become more and more important with business these days. More and more CEO’s come [...]
Last week I attended another New York AIGA event called Kern and Burn: A Conversation with Design Entrepreneurs. As someone who's started a business, and worked with many other people who have started businesses from scratch themselves, I find this topic incredibly interesting. This event was a part of the @Parsons Lecture Series and was [...]
I recently got the chance to attend a Designers Debate club put on by AIGANY at the Parsons New School for Design. For those who don't know AIGA is the professional association for designers. They put on events for practicing designers, in addition to educating the public and students. This particular event was a part of [...]
Hey everyone! You regular visitors might have been wondering where exactly I've been lately. It's been a while since I've made an update. I know, I know! I'm ignoring the same advice that I give my clients about blogging, it doesn't do you any good if you don't keep it up! While I have plenty [...]
Web Presence In Branding (for previous installments on branding for small business check them out here: Part 1, Part 2, Part 3) HOW DO YOU WANT TO BE FOUND? Generations of businesses had to build their brands on television and movie screens, radio, magazines and newspapers. Newer generations will do the same online but at a much [...]
The Benefits of Working with a Creative Professional. A good graphic designer is one of the first people you should talk to when you want to start professionally branding yourself. Like I said in my other posts, it’s not all about the logo and identity but those things should reflect your brand message uniquely. The [...]
This is Part Two in a series of blog posts aimed at helping small businesses create unique marketing strategies for themselves. You can view Part One Here. Do Your Customers Know the Real You? Think of this before you even think of marketing. Branding should be a a part of your business plan right beside [...]
A couple months ago, I gave a presentation in Norfolk Nebraska to some small business owners about branding, advertising and marketing. It’s something I’ve spoken about before but I’ve never wrote a blog post on it. Most people who know me, know that I grew up in Winside which isn’t too far from Norfolk. I [...]
