The PowerBand Graphics blog is a place where you can find detailed information on what we’ve been up to. Here you’ll find information about industry practices, new projects and opinion about the state of the design and marketing industry.
We’re here to interact with our clients and provide a level of service you won’t find anywhere else. If you read something that interests you, leave a comment. We’d love to hear from you.
Give yourself a hand…
The more I work with businesses just starting out or even businesses that have been around for a while the more I’m amazed by the ingenuity and hard work that owners put into their businesses. I’ve gone over this before but small business owners have to be knowledgeable about an incredible number of things. Marketing, accounting, insurance… it’s really amazing that they find the time to do the work that makes them money! I want to talk today about the business owners who take design into their own hands. […]
Client Showcase: Comfort Chiropractic
This month’s Client Showcase features Dr. Alex Kallio and his company, Comfort Chiropractic. Comfort Chiropractic is an award winning Lincoln based Chiropractic facility. They have won the 5 Star Quality Service Award by Integrity Management for providing their patients with the best in service and value. After getting to know Dr. Kallio and his company a bit it was clear he provides extremely high quality work. The business provides more than just a place to go when you’re in pain, it’s a place to go to when you want to feel good and stay that way. They promote preventative wellness, modern techniques, community involvement and personalized care. […]
The cost of not having a professional brand.
Recently I've been writing quite a few design proposals for clients. They cover the costs involved with their particular project, the time involved and what kind of work is included with the branding or web design project. It's occurred to me though that perhaps it would be better to talk a little less about what the cost is and talk a little more about what small businesses could be missing out on by not taking the design of their brand more seriously? What kind of revenue and customers could you be missing? Do people even know what you do? Think about the services you offer, when you show someone your business card or when they see your logo on your store front, can they tell what you do? How often [...]
Recent Strictly Business Covers
It's been a while since I've posted information about recent cover designs for Strictly Business. Most recent is November's cover showcasing Lincoln's Best Dressed event put on by Strictly Business. October's featured business for the cover was SuperSaver. And for September, the magazine showcased Cornhusker Bank and PowerBand Graphics created a design that best used the branding and aesthetic that the bank is already known for. As always, it's great to work with the crew at Strictly Business. Their commitment to businesses in Lincoln and Omaha is incredibly as well as their tireless efforts to promote them. If you don't know of them, check them out!
Client Showcase: The HR Lady
This month's Client Showcase features Denise G. Scholl-Serrett, The HR Lady. The HR Lady provides Human Resource Consulting for small and medium sized businesses. Denise strives to make Human Resources fun, energetic and if you've ever met her you'll know in an instant that she's passionate about what she does and capable of undertaking any task. The HR Lady helps businesses with establishing strategic planning, human resource compliance & training, benefits planning and much much more. If you are a business owner who not only wants to hire the right people but make sure they are treated right, you need to call the HR Lady! Denise has a fantastic brand concept. By building her company around herself and establishing herself as the expert, she created a very memorable and unique image. [...]
5 Branding Mistakes Businesses Make.
It's been an interesting few weeks. I've had the good fortune of meeting many business owners lately. I'm active in the Lincoln Chamber of Commerce, LIBA and early this week I had the good fortune of going to the first annual Stack Unconference in Omaha where I got to converse with other designers in my industry. One thing all of these businesses owners shared in common was the desire to make the most out of their marketing dollars. After listening to them talk I think some business owners have the wrong idea about what marketing, design and social media can do to help their business. Here's some of the things I heard that I disagree with: MISTAKE #1: Thinking that having a Facebook Page with nothing on it is better [...]